FUJIFILM France unveils new branding and website for MyFUJIFILM
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FUJIFILM France unveils new branding and website for MyFUJIFILM, representing the first step in a plan to transform the B2C photo printing brand in France and Europe, the company says. MyFUJIFILM was relaunched on the French market in May 2024 and offers a varied range of photo printing products ranging from photo albums to photo prints, including home decoration, personalized gifts and instax.
The brand renewal, carried out with partner agencies WeAreZag, Tom&Co, and Eleven Miles, includes a new logo, a new dynamic visual identity, a friendly and accessible tone, and new product images that highlight them. It aims to inspire everyday smartphone photographers as well as more discerning savvy photographers.